United Fashion

Not Just A Label

Cooperation Projects

UK-wide

Total project grant (euros)

1,972,884.04

Programme

Creative Europe

Sub-programme

Culture

Call number

EACEA 45/2016

Project date

3 Jul 2017 - 30 Jun 2021

Number of partners in project

8

Lead organisation

Centre Bruxellois de la Mode et du Design, Belgium

Partners

Baltijas Modes Federacija, Latvia

Company For Services Modna Nedela Korporacija Dooel Skopje, Republic of Macedonia

Maison de Mode, France

Danish Fashion Institute AS, Denmark

Associacao Modalisboa, Portugal

Not Just A Label, UK

Flanders District of Creativity VZW, Belgium

United Fashion will be carried out by a cluster of 8 European fashion designers associations, fashion weeks and incubators, from 7 different countries promoting entrepreneurial creativity and innovation to enhance business opportunities for European fashion designers.

The fashion sector is one of the key culture and creative industries in Europe today. The culture of fashion designers across Europe is highly creative and driven by originality and innovation, exemplified by the academic training of fashion designers and their dedication to craft. Since 2008, the traditional fashion business models for creatives have changed drastically, which requires a different business approach from designers, but also from the entire fashion industry in Europe.

This programme will address the requirement to enhance the culture of fashion designers across Europe to be more internationally business minded and to enhance their competitiveness, without limiting their creativity. Through a number of cross-border trans-disciplinary training workshops and international network events organised by these 8 fashion organisations, more than 800 European fashion designers, as well as local designers will have the opportunity to enhance the quality of their creative design and business skills and share best practices.

Via this cross-border platform set up in UK, Denmark, France, the Baltic region (lead Latvia), the Balkan region (lead Macedonia), Spain and Belgium, traveling designer showrooms will enable fashion professionals to accommodate on-site market knowledge and new business opportunities. The creation of a permanent Europe-wide network of European fashion designers associations and fashion professionals, entitled as the Fashion Council Europe, will come about as a natural effect of the joint work of this project implementation.

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