The Great Escape, now in its 11th year, is one of UK's biggest music industry events, and is recognised internationally for showcasing the best new music from across the globe. Taking place in the seaside town of Brighton, it programmes over 450 artists across 35 venues in 3 days, representing a diverse array of artists across all different genres.

The British Council has once again invited a selection of international festival producers, agents, bookers and promoters who are looking to book British artists, with additional support from UKTI. The ultimate aim of the visit is to develop links between the international and UK music sector to encourage the booking of British artists going overseas.




Sergii Illin (aka Sergey Cane)

Sergey is a music journalist and founder and chief editor of – one of Ukraine’s leading music media outlets. He is also the founder of the cultural department at the Hromadske TV channel. He judges at the YUNA Music Awards, the biggest prize in the Ukrainian music industry. He is an interviewer at Playboy Magazine and collaborates with several bands as a keyboardist. He also works as a concert promoter and DJ.

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Eugene Kibets

Eugene has been a concert promoter since 2006 and is the founder and manager of HMG (Happy Music Group) concert agency. Past projects include working with Korn, Sophie Ellis Bextor, Onyx, East 17, Red, Henry Rollins, Skin, Everlast, Monarchy, IAMX, Balthazar, Fink, God Is An Astronaut, Lee Scratch Perry, Swans and Psychic TV. In partnership with the British Council in Ukraine, he organised and promoted Selector Live, a series of concerts of new UK music including Young Fathers, Slaves, Ghostpoet and Everything Everything.


Vlad Malynovsky

Vlad is a concert promoter and social media coordinator of CLOSER – one of the best art clusters and creative spaces in Ukraine. He is a member of the Youth Council of the city of Zhytomyr, leading specialist on youth, family and sports affairs of Zhytomyr City Council. Since 2011, he has run an independent brand Wielory whose past projects include working with Nicolas Jaar, Mari Kvien Brunvol, Valentin Stip, Dave Harrington, Adam Port, KiNK, Gesaffelstein, Long Arm, VISUALS, Kasper Bjorke and Redshape.

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